Augmented Reality: The Next Big Thing in Travel and Tourism

By definition, augmented reality, or AR, is a digital technology, which alters a person’s perception of their physical surroundings when viewed through a particular device. Based on several studies and reports from Statista, the Augmented Reality (AR) market is predicted to grow from US $ 5.92 billion to US$ 198 billion by the year 2025. Considering the ongoing global crisis, Augmented Reality trends have materialized as a constructive tool for different businesses. It allows them to transform the way customers observe their surroundings.

In Tim Cook’sCook’s words, “Simply put, we believe augmented reality is going to change the way we use technology forever. We already see things that will transform the way you work, play, connect and learn.”

Dig into how augmented reality could be the next big thing in the travel and tourism industry by clicking here.