Digital Banking — Saving the Day During the COVID-19 Pandemic

Digital transformation in the banking and financial institutions and uncertainty of global events, especially the one we have experienced this year in the form of the pandemic, has arisen the need for a transformed customer experience. The banking and financial sector needs to adapt to these changing requirements to reassure and retain their customers and engage them remotely.

To cope with this tough time and stay relevant, many banks send out positive messages and benefits about online banking to their customers’. Services, including ease of carrying out 27/7 transactions and availability of real-time information of their account, are a few of the measures banks are taking nowadays to retain their customers. Moreover, few banks are also sharing tutorials to educate their “not-so-tech-savvy” customers and expanding the limit and type of transactions to increase the usage.

Read more about digital marketing updates during COVID-19 here.