How To Create An Omni-Channel Retail Customer Experience?

Recent studies suggest that 86% of shoppers regularly hop across at least two channels while looking for a product. Considering the same, about 87% of the retailers recognize how crucial omnichannel retail customer experience is for their business. Customers who interact with your retail business through more than one touchpoint — including social media, website, and physical store — convert and become repeat customers. Hence, a consistent experience across different touchpoints is essential to retain customers.

Connecting these touchpoints to create an omnichannel customer experience can improve a customer’s interaction with your organization and increase sales. Read more here to know what an omnichannel experience is and how you can create one.