How Video Marketing Drives Sales for your E-commerce Business
Let’s start by getting into the shoes of your customer. Imagine this. A potential customer is looking for the kind of product you sell. On a good day, the same customer lands on your website. Now what? How do you ensure that they don’t go back without buying? How do you convert better? The answer can be quite varied. But the most promising aspect that we shall cover in this blog is E-Commerce Product video marketing!
Product good quality product videos for your E-Commerce business is difficult. Apart from the fact that the equipment is expensive, you’d need a couple of specialists to make them a success. For that very reason, a lot of people settle for graphics or photos.
Here are some statistics you’d be interested in:
- Video is the #1 content-type used to sell services and products.
- More than half of marketers invest in product-related videos.
- Product videos result in 73% more website visitors and thus better conversion.
- 87% of GenZ prefer branded videos or ads that talk about a product.
Read more here to know how to create an engaging video, and get inspired by some use cases of video marketing from the E-Commerce industry.
