Things You Need To Know About Twitter E-Commerce Marketing

Unlike what many E-commerce business owners believe, Twitter E-Commerce marketing is a powerful tool to enhance sales for your business. It can help you enhance customer engagement and your online presence multiple folds. Twitter grew its active audience base to over 300 million/month, with a total revenue generation of $3.7 billion in 2020 (an 8.8 percent increase annually).

According to studies, Twitter users are 2.7x more likely to purchase a product after checking it out on the platform. When brands partner with influencers to enhance their sales, that intent increases by another 5.2x! Considering these triggering statistics, about 66% of brands with over 100 employees use Twitter for E-commerce marketing.

Before planning your Twitter E-Commerce marketing strategy, you need to understand your audience, who’s searching for your products, and more. You can find this from your Twitter search data. A well-defined strategy is to use the Twitter trending keywords and your Ecommerce related keywords.

Read more to know about the different aspects of Twitter E-commerce marketing here.